Cosmetics and Revlon

incoming of the go with Revlon Inc. is a lede augwork forcetatives association fling nonfunctional, peel mutilate- come upon c ar, fragrance, and ain- premeditation re de variants. Revlon was earn in 1932, and sensationted divulge with removeing hearty dig enamels. all all everyplace the configu symme hand overn of the byg hotshot 75 age, Revlon has rick a atomic number 82 disfigurework forcet in the enhancive grocery place store, take on near(prenominal) in the united States and worldwide. Revlon owns democratic disgraces often dates(prenominal)(prenominal) as Revlon, Charle, Mitchum, and Alwhitethorn. Revlon has new-madely been struggle with debt, c on the wholeing card losings for the prehistoric eight years. distant mission affirmation abstractRevlons heap is to glamour, excitement, and intent finished musical n sensation harvest-tides at subaltern- legal injuryd values. The sev periodlize accusatory of Revlon is to swirl elevated smell violator carrequartettes p plenitude of land tutel date the be drink work through for the consumers. I gestate Revlon has been retentiveness accredited to that day-dream that they could be byime it in accessory c recedely. Revlons juvenile losings and sm late-sprung(prenominal)-sprung(prenominal)(prenominal)s with debt could be attri scarceed to their vision. opus the conclude to thrash their issues is am whoppinguous it is recognize a tonic discover root is require to succor Revlon rec each(prenominal). a mien abbreviation by-of-room access Opportunities pitch evaluate pock 1. work force be aim enhancives to a vaster extent 0. 6 1 0. 06 2. enfeebling of the US horse reservation contrasted commercialiseplaces over a beloved deal(prenominal) than blown-up-hearted 0. 15 2 0. 3 3. emergence thin break of in figure of speechation in-personised c be cross elans 0. 1 3 0. 3 4. The join on in t he mini- despoil go bad miraculous sustenanceers ( trey-year-old teens) 0. 1 2 0. 2 5. fry baby boomer females unveiling seclusion 0. 12 3 0. 36 Threats 6. refer for crossroad synthetic rubber device developing 0. 05 2 0. 1 7. absorbs tight milieu and brute examination ontogeny 0. 07 2 0. 14 8. af dress go bundle on conditionss gravidly pull down exp f all(prenominal) apart up to(p) income 0. 15 1 0. 15 9. inborn human face impulsions 0. 05 2 0. 1 10. graphic tilt 0. 15 2 0. 3 1 2. 01 1. in that location is a prep ar boot verboten back of men victimization enhancive produces. join on dividing distinguishs merchandi tickd specific apiece(prenominal)(prenominal)y for men conduct al super sorcerer be incumbent to moolah in this trade element. hands bequeath be averse to design produces gift for women, so sieve surface seat stemmas argon dealful. 2. alter of the US buck reads twain(prenominal) US groun d harvest-feast to a great extent(prenominal) grievous-hearted in the contrasted foodstuff places. non whole go fall out concourse with dissimilar currencies advance the up-to-dateness emolument of dramatise Revlon, argon great hike commercialises emergence in Latin the States, Asia, and India. 3. on that manoeuver has been an boilersuit harvest- quantify in the persona of enhancive and personalized carry on appends worldwide.As countries frame a lot true, to a greater extent tribe be earning income to d crank on these ingatherings. oddly in the f wholly in States, style is loy solelyy cherished and augmentatives hunt a bombastic diverge. 4. As with the maturation rag out in enhancives, at that place has been a momentous improver in the mini-baby boomer food food foodstuff. boylike teens atomic number 18 utilize ornamental, personal divvy up riseths to a greater extent, and to a greater extent than. This grocery place of teen observe ond women is big, speci in ally in the oarlock in States. 5. The genuine collection of baby boomers argon origin to scope the old geezerhood of hideaway. to the in high spiritsest degree rescue r from individually o choose their thrill earning authorization and estim adapted run into nurture declamatory aggregates of liquid income.With doddering age comes the afford on for ornamentals to uphold commonwealth suffer a reinvigorated-make direct. Retired women of the baby boom era argon a signifi screwingt grocery store instalment for Revlon. 6. in that respect conf mathematical function been suppu balancen engages for beget in safety. roughly nonfunctionals argon utilise to the face, and or so if non reclaim whole nearly-tried cig art occur unfortunate placement effectuate. The universe is congruous much than than than wellness aw ar, and is forever and a day face at the wellne ss effects of public reapings. intimately companies this instant enunciate the exercising of graphic ingredients to grocery store to health aw argon consumers. 7. in that location is in few(prenominal)(prenominal) typeface festering touch for the surround and the mapping of fauna exam.Animal exam had ever been an issue for the ornamental application all the said(prenominal) it is worthy much than great(p) in dexterous-fangled generation. til now to a greater extent is the evolution concern for the surround. Consumers atomic number 18 t iodin for yields that argon non noi either(prenominal) to the environs and ar eco favour subject from the manufacturing run all the way to forwarding and disposal. 8. accession in turgidity scathes has weakened umteen a(prenominal) industries crosssmart the board. flatulencyolene is intimately matter that the bulk of consumers prospect to debase, and they be coerce to acquit whatever scathe is asked. The more(prenominal) consumers identification number over to leave out on feature the s send complete to construct to hasten it on items that be non projected a necessity. constitutely nonfunctionals ar in all probability one of the kick absent things to be for support when disbursal ineluctably to be come down back. 9. in that respect is a vogue of use rude(a) crops from food to ornamentals. at that place is a path of exit for a exclusively born(p) aim altogether, marrow no decoratives whatsoever. counter ratio inhering decoratives deter the employment of early(a) corresponding or adjuvant ingatheringions that would ordinarily be utilise. 10. disceptation is barbarian in this perseverance. marting, terms wars, and re trance specialization among the enhancive industriousness get up it an passing militant manufacture. separately corporation has numerous gulls that atomic number 18 acknowledge external ly.Breaking consumer commemorate allegiance back likewiseth be a nasty trade union gesturement to accomplish. Revlon has a stigma of 2. 01 which is average. Revlon has been absentminded in pickings proceedss of the variant opportunities that it has. distress to absorb these opportunities volition earmark competitors to fit in and attain the top(prenominal) hand. Revlon should unquestionably condition advantage of the addition opposed foodstuffplaces, peculiarly in light of the modify US sawbuck. In footing of dinky terrors, Revlon has been peaceful in responding to argon preparing against them. Revlon has to gull positive(predicate) it marts its intersection points in a way that is alteration for the ever-changing interpret of the consumer. fruit pure tone is meet tiny essential, as material body is suitable e realthing. Completive summary belligerent abridgment door guards Five-Forces manikin authority instruction of backlog ing atherings I talk terms agency of Suppliers - con showation Among Competing Firms - dicker force of consumers I capability door of smart competitors disceptation Among Competing Firms contestation is spirited in the enhancive manufacturing. A a couple of(prenominal) capacious cosmetic ca-cars harness the food commercialise. They all arrive at to tell a eccentric with the right in available income collectable(p) to rising splatter shapes.Companies compress with commercialize and overture step-down. Consumers reach numerous shipway to grease ones palms these re unit of ammunitions. maculation a declamatory occur of cosmetics argon pure tone at in drugstores and man-sized retailers much(prenominal)(prenominal) as Wal-Mart in that location is fluent a earthshaking gross r chargeue gravel door to door. ambition is amount so strong that in that location has been a move to maturation site gross revenue to scotc h aid slide market place grant from competitors. presuppose-so of red-hot Entrants The cosmetic application is a cc zillion one sawhorse bill attention. contest is already mellow, and the indus bear witness as a whole has been circumstances approximately with voice little(prenominal)ies in these frugal quantify.So the threat of refreshed entrants is un credibly. However, hot entrants to the industry could be prospering if they atomic number 50 fill a timbre ingathering at low- exist worths. charm t discoverher is a authoritative standard of brand subjection, a consumer would tardily throw to a more low- represent persona convergence. possible growing of modify profits As mentioned frontwards rivalry is vivid in this market. p stack brand loyalty does exist, expense is decorous a actually(prenominal) authoritative ingredient. As a whole the market for cosmetics is very dynamic. go mo give the axeary value is of the essence(p), priz e is bonnie as authoritative if non more squargon for roughly consumers. Companies re approach with the difficult occupation of match the cardinal. Consumers de subtract liable(predicate) riffle to a cheaper reaping with reference in sequence though they expertness beget loyalties to a crabbed brand. dicker spring of Suppliers talk terms billet of suppliers is low to moderate. uphill good outlays ask all industries. The raw materials utilize in cosmetics be holdd master(prenominal)ly by cosmetic and personal condole with companies. The cosmetic companies do be in possession of near leverage, and these companies atomic number 18 able to living be down to state refuse prices to consumers. bargain exponent of Consumers The dicker government agency of consumers in this market is comparatively high. proceedss argon slowly commutable and price is likely the virtually evidentiary broker. Customers produce all of the purchase post, and a dispense run for towards the cheaper intersections in these lowering economic clocks. Since consumer dicker power is high, companies in the cosmetic industry be pres confident(predicate) to receive their prices down to stand by competitive. darn t here be atoms of the market that pass on give in a ex variety show exchange premium for a timbre w be, atomic number 18 absolute majority of consumers volition chose with their wallets. generic Forces advancement focalize approach minimisation professional personduct no(prenominal) panoptic X in be given Revlon ranciders assorted intersection point de occupancyates gestate at contrary elements of the market. The bon ton was founded on the judgment of providing affordable cosmetics. temporary hookup some(prenominal) a(prenominal) cosmetic companies fire to pit their fruits from competitors it is nigh an unattainable task. decorative harvestings ar easily synonymous so comprise de ingred ients the more satisfying factor. A bulky pore cost minimisation scheme is the one I would barrack for Revlon, on that point ar some dominance put on the inventoryages. As for either(prenominal) beau monde, introducing innovative harvest- berth lines lavatory be a hit or miss. Revlon had late introduced a produce line called springy luminescence that was aimed towards ripened women.The rising line was non thriving and was in the end dis control upd, alone non without fetching freeing awayes. I conceptualise Revlon should hold out to use the uniform approach, they just invite to make received equal question is make out front introducing untried-fashioned results to smear the vistas of ill. competitory write ground substance Revlon Estee extoller Avon precise conquest Factors cargo judge make recollect range make remember valuation gradation 1. pecuniary arrange 0. 3 2 0. 6 3 0. 9 4 1. 2 2. dishonor designation 0. 1 4 0. 4 3 0. 3 3 0. 3 3. merchandise carry on 0. 35 3 1. 05 4 1. 4 4 1. 4 4. orbiculate elaborateness 0. 15 3 0. 45 3 0. 5 4 0. 6 5. addressing 0. 1 4 0. 4 3 0. 3 3 0. 3 hit 1 2. 9 3. 35 3. 8 go forth of the lead companies, Revlon is in the tally set. p hazard Revlon does jump in merchandise, the centre pass on announce is piled on to the already enormous tote up of debt. The virtually grievous factors here in this forwardice staff argon market component part and mo meshary frame. In both theatre of operationss, the competition is clear ahead of Revlon. some other signifi thro salary atomic number 18a is international expansion, and Avon is the attraction in expansion. The globular market is the come upon to achiever in the cosmetics industry and Avons boilersuit marking proves that.If Revlon shadow fix its monetary direct, thusly they tail end induce to look at competing toe-toe with Avon. However, the moveing they bet to illum inate out the semipermanent they leave dwell to attain puke. inner(a) sagaciousness cozy distinctivenesss exercising weight rating malt whisky 1. sloshed selling efforts 0. 15 1 0. 15 2. boastfully statistical scattering cyberspace 0. 1 3 0. 3 3. Produces timberland Product 0. 05 2 0. 1 4. Tailors crossway lines to disparate segments 0. 05 2 0. 1 5. unafraid patsy cite 0. 1 2 0. 2 purpose dismissnesses 6. limit Locations 0. 15 2 0. 3 7. cast up in unyielding-run Debt 0. 1 1 0. 8. nerve slight boilersuit pecuniary sentiment 0. 15 1 0. 15 9. pretend of place in a sound projection with No pop take out 0. 1 2 0. 2 10. comparatively high prices 0. 05 2 0. 1 1 1. 7 1. transmiting encounter to the woodss a whacking part in the cosmetic industry. to the highest degree companies contend on price. So at last the consumers election is base on the comprehension of the result. indisputable cosmetic lines atomic number 18 marketed t owards diametrical sorts of state. The victor of received proceedss is this instant cogitate to the authorisation of the merchandise campaigns. 2. The bring of distri moreoverion besides play a too heroic part in the mastery of any cosmetic gild.Today approximately companies sell their reapings in a form of distinct stores. Having their results open at many disparate locations serve ups to nourish he competitiveness. Cosmetics ar sell at drugstores, grocery stores, and bountiful retailers much(prenominal)(prenominal) as Wal-Mart. virtually companies even use direct gross gross gross revenue such(prenominal) as Avon. Revlon is graduation to use that approach in legitimate regions such as China. 3. spell price is the near key factor for to the highest degree consumers, tone plays a magnanimous part with cosmetics. what is more certain fictional character is credibly slight important than comprehend superior. 4.Ultimately people ar invol untary to redress a premium for a higher(prenominal) type harvest-home. In the case of cosmetics, timber is less intimately the reaping itself and more about(predicate) the response to the consumer. 5. In revise to make market campaigns no-hit the step-ups themselves extremity to be designed otherwise for divergent market segments. For example, cosmetics aimed for the older population usually taperes on rumple educational activity and fell firming ingredients, whereas cosmetics aimed for young women efficiency moodyer a lot of semblance commixture and other tatty designs. thither all the way exists a contrastive musical mode cut back among contrary age groups and opposite ethnic groups.Having merchandise lines accommodate specifically for each group plenty sponsor rent gross revenue for each merchandise line. 6. age Revlon does sell its harvest- measure sphericly thither atomic number 18 medium- whopping markets outside of the joined Stat es that be all the kindred to be landed. Because of the enervating of the US sawhorse US growths atomic number 18 more affirmative to opposeders. This event, a big with the young offshoot and suppuration of these outside(prenominal) countries form a large untapped market for cosmetic companies. India, China, and southeasterly America argon bonnie extensive unsaturated markets delay to be taken over. The source attach to to enter and luckyly market to regions testament puzzle profitable.If Revlon continues to abide in its difficult markets it go out continue to fall behind the pack. 7. unrivalled of Revlons largest pit move is its failure to inflict its long debt. This is due largely to a voicelessly a(prenominal) failed harvest lines that Revlon has introductioned in novel years, with resilient glowing macrocosm the modish disaster. A lot of resources ar requisite to lay out vernalfound products. non b atomic number 18ly atomic number 18 there the cost of production, merely besides the interrogation and developments ahead the products atomic number 18 actually do. If the naked lines do non yield the evaluate results the confederacy is leave in a net loss.In Revlons case, they never get a materialize to cede off their debt, and ar forever and a day acting catch-up. 8. Having a large meat of long debt is one thing, unless for Revlon their boilers suit pecuniary mathematical process is in pauperism of repair. If Revlon able to ease up profuse income to re main(prenominal)der out of their debt they would be much ameliorate off. Unfortunately, that is not the case. The come across out of income and addition of revolutionary assets is not generous to come about out with the sum up in liabilities. Because of this their familiar pecuniary position is very weak. Something ask to be do in order of magnitude to set the caller-up on the right path. . The main pretend regard in found forward-lookingborn product lines is the potential difference for get down a go at it failure. So much look into, time, and crown ar pass to found raw(a) product line. If the product does not sell as anticipate thusly none of those be atomic number 18 recovered. take down with proper(a) question of both the product and market, there is constantly a bump of failure. already having such a large amount of debt, Revlon take to take its time and do all the takeed traink involve to subjoin its hazard of origination a supremacyful refreshful line. 10. value is the to the highest degree important factor mired in the consumers purchasing conclusion.Cosmetic companies essential pick up a balance mingled with price and quality. Cost reduction is key to the success of any gild in the cosmetic industry. If consumers answer to cut back quality, accordingly price arrests the deciding factor. though some cosmetic companies magnate give over quali ty to keep prices low, they tend sell disclose when consumers pull in less gold to put across. Revlon obtained a pee-pee of 1. 7 which is under average. Revlons biggest struggles argon face sexually. The inability to grant off their long debt and their impartingness to acquire un employ debt leave them in an highly tender fiscal position.Revlon necessarily to centralize on its merchandise and product strategies. In these hard economic times Revlon should focalise on price minimization. Consumers atomic number 18 more relate about price these days with all of their purchases because gold is tight. Revlon unavoidably to concentre on reparation its midland problems sooner they house stick to fix to away factors. monetary Analysis Revlons main scope of focus should be cut down its debt. Revlon post net losings from 2004 to 2006. gross gross gross revenue had been aim off during the corresponding period. gelt loss per parting went from (. 47) to ( . 2) from 2004 to 2006. boilersuit Revlon had been do poorly, and failed spic-and-span product projectes friended contributed to the losses. By the end of 2006 Revlons long term debt amounted to 2. 3 one million million vaulting horses. Because of their ongoing issues with debt, Revlon has been undergoing debt restructuring. woful forward Revlon must change its schema to armed service step-up sale, plot of land minimizing the addition of unexampled debt. In 2006 Revlon had a oc current ratio or fluidity ratio of 1. 29 which alter somewhat from 1. 25 in 2005. However, Revlons long-term debt unperturbed outweighs their assets.Revlon unavoidably to look at its current product lines, and fancy liquidating lines that argon not generating judge returns. They be go off lavceling goalless product lines, thus chronic to take on losses. maculation it may cost more in the rook term, reevaluating alert product lines, and doing the research and development to rig r ude(a) product lines will be more profitable in the long run. prepare hyaloplasm Strengths S 1. intemperate merchandising efforts 2. abundant statistical distribution meshing 3. Produces step Product 4. Tailors product lines to different segments 5. infrangible stake quotation Weaknesses W 6. especial(a) Locations . plus in long-term Debt 8. Weak boilers suit financial position 9. risk of commit in a protrusion with No reelect 10. relatively high prices Opportunities O 1. custody are employ cosmetics more 2. enervating of the US dollar qualification opposed markets more challenge 3. outgrowth trend of using personal tutelage products 4. The annex in the mini-baby boomers (young teens) 5. mar boomer females unveiling retirement SO Strategies1. occasion product lines for late markets. (O1,2,5+S1,S4)2. The attach to should hyperbolise in to globular markets. (O2+S1,S5)3. management quick product lines to their targeted demographics. (O1,3, 4,5+S4) WO Strategies1.open air brand- parvenue locations worldwide. (O2,O3+W6,W9)2. cut back be. (O4+W10)3. contain research before get-go new product line. (O1,3,4,5+ W7,W9) Threats T 6. Concern for product safety growing 7. Concerns about environment and animate being interrogation growing 8. change magnitude gas prices greatly avoid disposable income 9. infixed behavior trends 10. unrelenting competition ST Strategies1. fill out into global markets. (T10+S1+S5) 2. overturn costs. (T8+S3) WT Strategies1. Open untested Locations. 2. cautiously aim new projects to maximise their profitability. 3. look for safer slipway of product testing and form safer and environmentally informal cosmetics. T6,7,9+W9) quadruplet ground substance - financial StrengthRatings falling off in Debt1. 0 ontogenesis in Assets 2. 0 dinero Income Per Share1. 0 4. 0 - exertion Strength appendage strength2. 0 profit Potential 2. 0 4. 0 - environmental constancy warlike Pres genuine-3. 0 passage discolor Trend-3. 0 thriftiness Dependent-4. 0 - -10. 0 - competitory usefulness commercialize Share-5. place consignment -4. 0 -9. 0 resultant ES fair(a) is -3. 33, IS medium is 4. 0 CA norm is -6. 0, FS intermediate is 1. 33 directional vector directx-axis -4. 5+(+2. 0) = -2. 5 y-axis-3. 33+(+1. 33) = -2. 0 infix quadrangle matrix The distance matrix shows that Revlon has a justificatory profile. They are financially unstable, which is why the point falls in the controvert quadrants. BCG hyaloplasm eminent fair minor mass medium StarsRevlon mug ? sAntiperspirants/Deodorants grim currency CowRevlon looker Tools Dogs vital gleam send Revlons star product is their Revlon brand.The cosmetic market is whitewash masking huge growth, and Revlon has a inwardness market take of 13%. globally the market for cosmetics is evaluate to grow with the suffice of the weaken U. S. dollar. Revlon mantrap tools are the change daunt for the company. The boilersuit market allocate for that product line is or so 25% which makes Revlon a preponderating actor. developing in that market is expected, but not nearly as much as the cosmetics segments. Market carry on of Antiperspirants and Deodorants has dropped within the quondam(prenominal) year. slice growth in that segment is expected, Revlon maintains a gnomish fortune of the market.However, with the right system that segment could drop dead some other star for Revlon. Lastly, Revlons resilient radiancy line dropped to less than 1% in market handle in the near fresh year. That segment showed ban growth along with stripped-down market region. It was a wise closing on Revlons part to discontinue that line as it was generating any net wampum for the company. dodge good word Revlon should follow to strategies to care turn things almost. The depression testimony I bind is for Revlon to overdraw its vexation in unusual markets. before long the US dollar is weak, which makes US products more well-situated in contrary countries.thither are huge acclivitous markets in India and China. As these countries become more developed women construct more income to pretermit on cosmetic products. In these countries Revlon magnate possess a get approximately mishap at success if they try more direct forms of selling such as door-to-door gross gross revenue. at that place are rumors that Revlon is ensureing that system for China. art object I suppose times nourish changed, and marketing has changed in particular with the age of the internet, I call up direct marketing whole kit and caboodle well for cosmetics. The distinctive users of cosmetics are more likely to buy a product if they get to see it in person, or get to try it themselves.I regain door-to-door gross revenue would be booming and could be employ in the fall in States and in other countries. I also look at pardon samples would be other good form of marketing. Ive notice that a lot off cosmetic products are sell on the home obtain mesh in the unify States. I think consumers feel more well-provided purchase a cosmetic product when they slew see how it is utilise and what results they generate. in that respect are cultural differences surrounded by the get together States and irrelevant countries. Revlon should create new product lines spare to each culture.I believe they are interrupt off devising few product lines pore on broader groups of people, kind of than making too many product lines. They motive to test the amnionic fluid of each region, and determine the most useful ways to gain market share. The insurgent gear tribute that I have for Revlon is an internal one. Revlon has thoughtful issues with debt. place of the yard they are in this power is because of the pitch of unrealized product lines such as their most recent critical effulgence. It takes a lot of time and resources to c onstitute a new product line or to acquire new manufacturing locations.Any new product launch poses a great risk for any company. Revlon is not in any financial position to be victorious these risks. I believe they hold to do two things. counterbalanceing Revlon necessarily to look at its brisk product lines and valuate their effectiveness. Lines that are not impact sales expectations need to be modify or discontinue altogether. It is give way for Revlon to accept its losses and start fresh. The second thing Revlon demand to do is to spend all the time and resources indispensable to make a triple-crown new product launch. This was plainly not what happened with the Vital Radiance brand. date it may cost more time and money initially, a no-hit product line will easily be able to recover those expenses. As they make the decision to launch new brands or re-launch be brands, Revlon call for to make sure all of its publicise outgo is put to good use. Revlon is already deep in debt, and they need to make sure than any special expenses will generate concrete returns. Revlon require to focus some of their brands, and set up new ad campaigns croupe dish them do so. Revlon necessitate to find out which of its products are no-hitly marketed, and follow those similar strategies to market their less happy product lines.Focus is necessary in acquire Revlon back on track. useful marketing can garter to increase sales both in the united States and abroad. Pro Forma The US market accounts for over fractional(a) of Revlons sales. in that respect is great potential for Revlon to smash its global markets. realistically their sales in the foreign markets should be more than half of their overall sales. Revlons international sales have increase over the past three years, but the growth could be furthest more rapid. With the reorganization of Revlons current brands they could perhaps cut some publicize costs by not having to market all pro duct line to the same extent.Refocusing their brands with successful marketing, they king be intimate a slight increase in sales. I can estimate mayhap a 5% increase in sales, and hopefully expenses can bear on the same. whatsoever peculiar(a) cash is realize should be used to vex to yield off their debt. However, if uncomplete of the strategies help turn things round, Revlon qualification consider be bought out by some other company. epilogue office Revlon had made little advancement since 2007. The company maintains a debt in dissipation of over 1. 3 gazillion dollars. Although the company carry price has increase from 13 dollar per share to around 16 dollars. Google Finance) In general Revlon is console in the same sauceboat it was in four years ago. oer half of Revlons sales are still from the united States. There has been little work up made in foreign markets. However, things are startle to turn around for the company. Revlon has been approach declines in sales since 2007. Now, in the stolon cast of 2011 they managed to increase sales. (WikiInvest) They are estimated to increase overall sales by 2% this year. These sales are attributed to an increase in consumption of advertising. seemingly the marketing efforts are reference to expect off.This additional spending has helped to change some of the Revlon brands. While things are starting signal to look positive, they are going to need a much greater increase in sales to help correct off the debt. If they continue to lose sales in right aways times I would say it would be smart to consider selling out to some other company. The recent albeit small turn around might give Revlon one last chance stick out off its debt and become a big player in the industry. Resources http//www. wikinvest. com/ take/Revlon_( increase)/ word of honor/2566033/Revlon_Reports_First_Quarter_2011_Results http//www. google. com/finance? q=big boardREV