Opportunity and Threat of Cadbury

Opportunity First of all , Cadbury should increase in foodstuff handlely of developing counties. Especially expand into the emerging markets of Nigeria ,China and Russia, base on their growing populations, change magnitude consumer wealth and increasing demand for confectionery products. So that It would be a potential market for Cadbury. Moreover , based on their strong tarnish chance upon , Cadbury can try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries . Ingredient branding in food industries for face published chocolate milk ,ice cream still chocolate tofu pudding.Also doing complementary branding like published T-shirt and accessories . Besides the market , Cadbury should responds to change in consumer tastes and preferences because consumers are more concern health nowadays , low-fat, organic and natural confectionery demand appears much stronger . So that a healthier snacks with lower calories need to be deve loped. For example Cadbury should dart some links which led to sugar-free & center filled chewing gum varieties and Cadbury premium indulgence treat. culture but not least , Cadbury can put more effort on reducing be even increasing efficiency .For instance , Moving production to low cost countries, where unsanded materials and research lab our is cheaper besides India . Because Cadbury s production lines are mostly located in high cost countries like Australia and US . And also reducing internal costs like doing global sourcing , procurement , efficient fork out chain and wise investment . Threat First of all , Cadbury pass on face the intense challenger against other branded suppliers even global competitors . According to above statistic , Mars-Wrigley and Nestle are the principal(prenominal) competitors particularly Mars-Wrigley the strongest market sharing in total confectionery .When they set an aggressive price and promotion exercise , it s possible to occur price wars in the market which will induce a main threat for Cadbury. Especially affecting their marketing sharing and profits . For example there would be seasonal worker sales slumps all year round which will reflect to an increase in cost of raw material needs . Second one is emulator problem. Especially when Cadbury expand into developing countries like China, based on their unhealthy legal system , it s easy to appear Copycat problem which will totally affect their profits , market sharing and their unique images .For example Tempo Tissues is the main Copycat problem sufferer when entering in China market . Many fakes products have approached in the market. resist but not least , due to its confectionary products , It s important for them to be aware of upcoming threats . For example taking notes of the changes in the consumers buying trends . For example low-fat, organic and natural confectionery demand appears much stronger . So that they should shift from chocolates to healthy snacks , otherwise there may be tarnish the Cadbury s brand name and totally affect their income .